NBC - The Fall and Rise of Reggie Dinkins:
Social Campaign + Madison Square Garden Activation
After designing the on-air campaign for NBC’s new hit show Reggie Dinkins we were tapped for the social and out of home advertising activations. We took over the Jumbo-Tron at Madison Square Garden (dream gig!) during the championship Knicks 2026 season as well as a NBC Instagram takeover. Our work translates seamlessly from the jumbo size to the one in your pocket.